Irvine Bay Urban Regeneration Company (URC) employed Halcrow to develop a clear vision statement for three town centres that would result in a major change in the quality of the environment in each town.
All three have suffered a sustained period of under investment in their physical environment and skills development.
Halcrow’s response is a series of plans that have stakeholder and community buy in, are supported by a robust delivery framework, and look beyond the physical aspects of regeneration.
For example, we identified key development areas (KDAs) in each town, each of which bring together land use, access and public realm improvements. For each KDA we then identified projects linking public-sector intervention and economic output, so the client could see a clear tie between our approach and the results they could expect.
Development principles were agreed in collaboration with communities, businesses and stakeholders in the three towns by developing a clear and detailed understanding of client needs and stakeholder expectations.
During the project, the Halcrow team introduced a range of innovative activities, which included applying the company’s exclusive ‘Collaboration for Success‘ stakeholder engagement technique.